Choose a network
built for business
Enterprise Ethernet is designed with the future of Australia’s digital landscape in mind. The best part is that it’s now available for regional businesses across the country.
With many companies relying on streaming and cloud-based applications to get through the day, a reliable network is critical for any business, big or small. Enterprise Ethernet is designed to meet those needs – helping you become more productive, collaborative and innovative for your business.
Designed to run over a high performing and reliable fibre network that businesses can count on when they need it most.
Fibre optic technology
A reliable network is crucial for productivity, and that’s where fibre optic technology comes in.
A service powered by Enterprise Ethernet can help you to future proof your network to meet tomorrow’s data and performance needs.
High-quality symmetrical upload and download speeds are vital for consistent business-grade day-to-day functions.
Watch how Enterprise Ethernet is changing the way Australians do business.
Video courtesy of nbn co.
Interested? Get in touch with us and let’s talk about telco!
Why is fibre essential to support business grade services?
Businesses need high speed, high-reliability networks and fibre optic technology is suited for this purpose.
- Fibre networks provide very high speeds providing confidence your network will meet your needs not just today but also into the future
- Speed over a fibre access network does not degrade with distance, which enables service providers to deliver more consistent broadband speeds to all premises that fibre can technically reach.
- Fibre does not conduct electrical currents making it resistant to interference from radio signals, lightning, etc.
The architecture of fibre access
The design of Enterprise Ethernet means there are less points of connection or aggregation, resulting in fewer points of potential failure. Also, there is a lack of equipment placed above ground to be damaged by physical or environmental factors.
This results in business nbn™ Enterprise Ethernet being a premium product that runs upon a reliable network that’s designed to meet business-critical applications.
A key component that drives the high network reliability is the Business Network Termination Device (BNTD) that is installed in the customer’s premises. Enterprise Ethernet uses a device that has been designed for carriers with high-performance specifications, proactive monitoring capability and low failure rate.
What is priority data?
In a shared broadband network such as the nbn™ network, there will be times when the demand for data exceeds network capacity. This can result in congestion over the network and businesses using the network will experience slower downloads, buffering videos and lost or limited access to applications.
However, with the priority data feature on Enterprise Ethernet, you can choose applications that will be prioritised ahead of other residential and business data using the nbn™ network. This means that for these applications, there should be less congestion across the nbn™ network helping providers to offer a reliable, high performing service to their end customers. This is the same concept as an emergency vehicle using a priority lane on a highway – they’re not slowed down by the other traffic in the slow lane.
Service providers can access priority data via the following two classes of service:
- Class of Service – High: all data allocated to this class of service is given priority across the nbn™ network over best efforts residential and business traffic. This is our highest quality data on Enterprise Ethernet with contractual commitments to providers on network latency, jitter and frame delay.
- Class of Service – Medium: this class of service is effectively a mix of the High and Low classes of service – the first 25% of traffic is prioritised across our network. Any data in excess of this first 25% is treated on a ‘best efforts’ basis.
Classes of Service allow the priority offered over our network to continue over the service providers’ network. Essentially this enables providers to offer an end-to-end quality of service for business-critical applications. Enterprise Ethernet is also designed to comply to the global MEF network standards used by service providers around the world.
How will priority data benefit my business applications?
Applications that deliver real-time data work best when they’re supported by priority data as delays can trigger lost productivity or operational downtime for your business.
Voice calling and video conferencing are ubiquitous real-time applications where delays in the delivery of the data will result in poor quality communications between employees, suppliers and customers. This can result in subsequent lost sales and/or impacts to workplace productivity.
Outside of voice and video, each business and industry will have different use cases of what is a mission-critical application that will benefit from priority data. Some examples include:
- Point of sale (POS) data needed by retailers and supermarkets
- Data used by sensors or robotic machines in high end manufacturers
- Architecture firms using data-intensive cloud-based applications in their design processes
- CRM applications used by front-of-house contact centre agents
- Design agencies, videographers, photographers etc regularly transferring large files
Why is symmetrical bandwidth important?
Data over Enterprise Ethernet is only available with a symmetrical profile – same upload and download speeds are available. For applications such as cloud computing and video conferencing, which may be running over a Wide Area Network (WAN) and connecting multiple business premises, upload bandwidth can be just as important as download.